Our DNA
More than consulting: a growth partnership.
We are a growth advisory for leaders who seek results, more than diagnosis. Our partners have more than 25 years of experience in Marketing and Sales and are present at every stage of the project, combining strategic vision and pragmatic execution.
Purpose
- Partner
- Expert
- Precise
Partnerships
From strategy to execution, we support leadership in the decisions that drive agile and efficient growth — strengthening legacies and expanding companies’ potential.
We build partnership relationships, with a strategic vision aligned with each client’s business and ambition — translated into a commercial optimization plan customized by specialists, and into pragmatic, agile, high-impact implementation actions.
Credentials
We are a boutique advisory built, at its core, to deliver results.
Founded in 2012, Pratika has partners involved from kickoff to results in every project — not only in strategy. We work with large and mid-sized companies in more than 25 sectors, such as education, telecommunications, financial services, healthcare, technology, media and industry.
+300Projects delivered
2012Year founded
+80Companies served
+25Sectors
83%NPS
81%Repeat business
What sets us apart
Six reasons why leaders choose Pratika as their growth partner.
- 01.
Senior partners on the front line
Partners with more than 25 years of experience in Marketing and Sales, present from strategy to execution, deciding together with you.
- 02.
Multi-sector repertoire that shortens the path
The team’s executive experience across different industries brings tested patterns to accelerate decisions.
- 03.
Proprietary methodologies with market intelligence
Our own comprehensive and pragmatic diagnostic frameworks, combined with market data, guide evidence-based decisions.
- 04.
From strategy to results
We follow execution, adjust course with the team and share accountability for concrete growth and profitability indicators.
- 05.
A partnership that joins forces
An impartial outside perspective, co-creating with the internal team to build engagement and a sense of ownership.
- 06.
Tailor-made projects, with clear return metrics
Every diagnosis and roadmap is designed for the company’s specific challenge, with goals and indicators defined from the start.
Partners
Leadership that walks alongside you
Backed by a senior team forged over time – a solid track record, consolidated expertise.
Guilherme Wiering
Managing Partner
“Pratika was born in 2012 to boost the commercial performance of organizations in transformation. Today, we are a growth advisory: strategic partners to CEOs and leaders, committed to real results.”
Managing Partner at Pratika, Guilherme leads go-to-market, Channel Acceleration and Commercial Area Restructuring projects. He has strong experience in a variety of B2C segments, with particular emphasis on projects in Education, Telecommunications, Media and Financial Services.
Pedro Machado
Managing Partner
“Pratika brings together a team that has lived growth from the inside across different industries — and turns that experience into faster, sharper decisions for your business.”
Pedro is a Managing Partner at Pratika. He has strong expertise in both B2C and B2B commercial strategies, and has carried out consulting projects for leading companies in segments such as Education, Technology, Services, Healthcare and Industry.
Renata Rosa Bruggioni
Managing Partner
“What separates strategy from results is follow-through. That is why every solution we design is anchored in clear indicators and a consistent management and governance ritual.”
Renata is a Managing Partner and founder of Pratika. She is responsible for developing the methods and processes applied to Go to Market, Service and Sales Channels and Process projects. She now lives in Madrid and continues to contribute to the company from there.
Marcelo Hallack
Managing Partner
“We bring an outside view, without the filters of the company’s day-to-day. When the team takes part in the solution, it doesn’t just execute it: it owns it.”
Marcelo, a Managing Partner at Pratika, works on defining and applying the methodology in addition to project management. He has carried out consulting projects for leading companies in segments such as Education, Telecommunications, Technology and Agribusiness.