Our DNA
We are a growth advisory for leaders who seek results, more than diagnosis. Our partners have more than 25 years of experience in Marketing and Sales and are present at every stage of the project, combining strategic vision and pragmatic execution.
Credentials
We are a boutique advisory built, at its core, to deliver results.
Founded in 2012, Pratika has partners involved from kickoff to results in every project — not only in strategy. We work with large and mid-sized companies in more than 25 sectors, such as education, telecommunications, financial services, healthcare, technology, media and industry.
+300Projects delivered
2012Year founded
+80Companies served
+25Sectors
83%NPS
81%Repeat business
Approach
Three stages, one journey
From diagnosis to management, a constant cycle of growth.
01 · Diagnosis
Clear direction
We dive deep into the business: where we are, where we want to go and what the real growth levers are. The result is the thesis that will guide the strategy and every decision from here on — built with a method that ensures quality and continuous evolution.
02 · Implementation
Potential unlocked
We put the plan into action. We design the growth blueprint and prioritize each cycle with clear sequencing and expected results — setting in motion both quick wins and structural initiatives together with the client’s team.
03 · Management
Sustained growth
We closely follow every critical decision with partners directly involved. With a dynamic performance map, we keep execution on track and turn growth into measurable results.
With a senior team supported by a cross-functional governance structure, weekly follow-up and continuous training — a combination that ensures consistency in applying the Pratika methodology, keeps execution on track and turns growth into real performance.
Solutions
Every business has its own growth equation. That is why our portfolio is a set of solutions that can be combined to fit each context.
01.Business advisory
- Market, market share and competitor assessment
- Business Plan development, defining profitability and return
- Business opportunities adjacent to the core business
- Efficiency, margin improvement and LTV projects
- Definition of strategic projects and transformation levers
- Monitoring of indicators and performance
- Management and governance rituals
02.Growth strategy
- Implementation of commercial acceleration and transformation projects
- Execution roadmap with prioritized levers
- Go-to-Market strategy
- Customer base monetization strategy
- Process optimization & operational performance
- Review of value proposition, customer journey, product and service portfolio, and segmentation
- Management, governance, engagement and team coaching rituals
What sets us apart
Six reasons why leaders choose Pratika as their growth partner.
- 01.
Senior partners on the front line
Partners with more than 25 years of experience in Marketing and Sales, present from strategy to execution, deciding together with you.
- 02.
Multi-sector repertoire that shortens the path
The team’s executive experience across different industries brings tested patterns to accelerate decisions.
- 03.
Proprietary methodologies with market intelligence
Our own comprehensive and pragmatic diagnostic frameworks, combined with market data, guide evidence-based decisions.
- 04.
From strategy to results
We follow execution, adjust course with the team and share accountability for concrete growth and profitability indicators.
- 05.
A partnership that joins forces
An impartial outside perspective, co-creating with the internal team to build engagement and a sense of ownership.
- 06.
Tailor-made projects, with clear return metrics
Every diagnosis and roadmap is designed for the company’s specific challenge, with goals and indicators defined from the start.
Partnerships
From strategy to execution, we support leadership in the decisions that drive agile and efficient growth — strengthening legacies and expanding companies’ potential.
We build partnership relationships, with a strategic vision aligned with each client’s business and ambition — translated into a commercial optimization plan customized by specialists, and into pragmatic, agile, high-impact implementation actions.
Cases
From strategy to results.
Payments · Mexico
Contactless Payments Acceleration Strategy
+11.7 p.p. projected contactless penetration
View case
Urban mobility · Autopass
We structured the operation by implementing a strategic plan and project governance.
Boosting results for a new leader.
View case
Telecom and Pay TV
Telecom & Pay TV (Incentives & New Channels)
60k additional sales through new channels, in 4 months
View case
Education
IBGC – Brazilian Institute of Corporate Governance
2,332 students in 2019, up from 2,160 in 2018
View case
Education
Distance Higher Education (Cooperative Marketing)
96% correct execution and proof of the learning centers' investments
View caseClients
Multi-sector expertise.
Partners
Leadership that walks alongside you
Backed by a senior team forged over time – a solid track record, consolidated expertise.
Guilherme Wiering
Managing Partner
“Pratika was born in 2012 to boost the commercial performance of organizations in transformation. Today, we are a growth advisory: strategic partners to CEOs and leaders, committed to real results.”
Pedro Machado
Managing Partner
“Pratika brings together a team that has lived growth from the inside across different industries — and turns that experience into faster, sharper decisions for your business.”
Renata Rosa Bruggioni
Managing Partner
“What separates strategy from results is follow-through. That is why every solution we design is anchored in clear indicators and a consistent management and governance ritual.”
Marcelo Hallack
Managing Partner
“We bring an outside view, without the filters of the company’s day-to-day. When the team takes part in the solution, it doesn’t just execute it: it owns it.”